Introduction
TALNETS AG served as a provider of social media clips to the Council of Southern Africa Football Associations (COSAFA), one of six zones within the Confederation of African Football (CAF).
COSAFA is made up of 14 Member Associations from across the Southern African region and has a small media team that covers its tournaments, ranging from Under-15 (schools competition) through to Under-17, Under-20 and senior international football, for both males and females.
Several of these tournaments are CAF qualifiers for continental finals and are vital in the development of young players for a career in the professional game. They are also regularly watched by scouts from the African continent, but also Europe and beyond.
They are therefore a snapshot into the future talent coming through the region, as well as those that are already positioned for a professional career but are now seeking to make a step up to a bigger club or league.
The work carried out
TALNETS AG was asked to assist the social media team in providing video clips from the 2023 COSAFA Women’s Championship in Johannesburg and Pretoria, South Africa and the 2023 COSAFA Schools Championship in Harare, Zimbabwe.
The aim was to boost the social media presence of the tournament using footage supplied by COSAFA’s broadcast partners, delivering online engagement with supporters and exposure to players and sponsors.
This was successfully done using the TALNETS AG platform, with clips posted across COSAFA’s Facebook, X, Instagram and TikTok pages.
These included clips of goals, saves, pieces of skill and showreels of specific players.
Examples of work
This TikTok clip of player skills at the 2023 COSAFA Women’s Championship has gained over 22,500 views: https://tinyurl.com/55j6ejka
TALNETS AG also created video cards for the top talents at the 2023 COSAFA Women’s Championship: https://tinyurl.com/2djc4p9e
This clip from Instagram is a collection of goals from Malawi’s Temwa Chawinga at the 2023 COSAFA Women’s Championship: https://tinyurl.com/4ydbhbub
This reel from Facebook shows some of the best goals scored at the 2023 COSAFA Women’s Championship: https://tinyurl.com/2ncrmn8j
This video from X shows a collection of goals from the 2023 COSAFA Schools Championship: https://tinyurl.com/bdzaaae4
Outcomes
COSAFA’s social media statistics around these tournaments increased significantly from the previous year, as did fan engagement, and the brand exposure for sponsors.
The exposure for the players captured in the clips also increased and provided the audience with a focused view of their qualities.